For how we live.
A systematic review of 38 studies rated the evidence that continuous white noise improves sleep as very low, and warned it may worsen sleep for some. A few small studies do find a benefit.
The company's second major product launch since its July 2024 founding pairs nasal strips with the mouth tape it built its business on.
The company says it was built on a specific complaint — that existing sleep products on the market didn't hold up — and shipped its first product, a mouth tape, one month after founding.
The trend stacks mouth tape, magnesium, trackers and a 'sleepy girl mocktail'. Sleep physicians say one unglamorous treatment carries the evidence; most of the rest is theatre.
It is a medical-device biocompatibility standard, now built largely on lab-grown skin rather than animals. It measures whether a material irritates. It says nothing about whether a product works.
FTC staff guidance is explicit: an honest testimonial is not evidence. The advertiser still needs competent and reliable science for the claim the testimonial implies.
Most textiles sold as bamboo are rayon made from bamboo, and US regulators have said so for over a decade. In 2022 the FTC put a $5.5 million price on the difference.